Proctor & Gamble Case Study Example | Topics and Well Written Essays - 500 words

Proctor & Gamble - Case Study Example Both top and bottom line products suitable for these counties should be developed more by P & G. The company should think about merger and acquisition strategies to create new business in these countries. P&G has 300 plus brands sold in more than 180 countries at the moment. Even though majority of these brands are performing well, some of them are performing below par. The company has 22 billion-dollar brands and 19 half-billion-dollar brands (P & G Media kit, p.4). 70 to 80 brands account for 90 percent of P&G sales and 95 percent of its profit (Monk). In other words, around 100 brands perform insignificantly for P & G. P & G believes that the time and efforts given for the sustainment of these underperforming brands can be better utilized for the development of better performing brands. In my opinion, P & G’s strategy will be successful since the closure or the restructuring of underperforming brands would help the company to allocate more resources to the better performing brands and thereby monopolize concerned markets. Therefore, investors need not worry too much about the brand restructuring strategies of P& G. A.G. Lafley is the Chairman, President, and Chief Executive Officer of Procter & Gamble. It is believed that Lafley was rehired mainly because of the inefficiency of Robert McDonald, the predecessor of Lafley. Under the leadership of McDonald, the company failed to win in emerging markets because of its poor organizational structure, marketing problems, and bloated overhead (Nisen). Lafley on the other hand is believed to be an expert in increasing company value through various strategies. His leadership style is highly motivating and his business principles are highly effective in modern day market. His book â€Å"playing to win† helps organizational leaders to learn some important lessons about the importance of every day actions, and strategies built

MARKETING Assignment Example | Topics and Well Written Essays - 250 words - 2

MARKETING - Assignment Example hey are planned to help bring relief to working families at the start of the new school year, and also to encourage people to shop in their local stores and spend money. This study looked at the customers and their view of the tax holiday. It aimed to find out if the tax holiday influenced the decision to shop or not, and to identify what kind of customers were most influenced. The research approach used was a survey and there is a copy of the questionnaire attached to the article. It has two parts. The first part contains demographic questions, and the second part contains Mall questions. The questions are very simple, mostly requiring only a few words, and the second part uses two questions with 7 point Likert scale. The sample size is 710 shoppers entering a shopping mall in 2004. The contact method used is defined as â€Å"mall intercept survey† which means that university students were used as researchers to distribute the survey. They intercepted the shoppers and asked them to complete the questions. There was a small $3 dollar voucher reward for completing the study. Because of the nature of the shoppers in Texas, the survey was available in English and Spanish. Mogab, John W. and Pisani, Michael J. â€Å"Shoppers’ Perceptions of the State Sales Tax Holiday: A Case Study from Texas.† American Journal of Business, Fall 2007, 22 (2) pp. 45-56. Available online at: